A Visual Communication Design student at BINUS Alam Sutera specializing in New Media, with skills in illustration, digital design, packaging, and social media content. Passionate about growth and innovation, I aim to create meaningful visual experiences while bringing creativity, adaptability, and collaboration into the creative industry.
Ilustration
Graphic Design
Typography & Layouting
Packaging Design
Graphic Designer | OSAKA DIESEL 2022 - 2023
Design Assistant | Cahaya Baru Electric 2020-2021
SMAK BPK PENABUR BANDAR LAMPUNG | 2021-2023
BINUS ALAM SUTERA | Majoring in Visual Communication Design-New Media August 2023-Present
PR PACKAGEGRID Fitness at Carstensz Mall, Gading Serpong, is a modern fitness center that combines an industrial design concept with advanced fitness and body recovery facilities. In addition to focusing on fitness, GRID is also actively building a community through events aimed at promoting a healthy lifestyle.
This project extends the Goedang Jamu packaging by adding a market-scene ambience that reflects the cultural roots of herbal drinks. It captures the warmth of my hometown, showing jamu as more than a beverage it’s a tradition that connects generations.
RISO PRINTRoller Girl – Risograph Print
This project explores the playful and bold aesthetic of risograph printing. The illustration features a dynamic roller girl character, brought to life through limited yet vibrant colors and strong graphic lines. The riso technique gives the piece its distinctive texture and layering effect, enhancing the retro-inspired vibe while keeping it fun and youthful. this project is printed in water colour paper to give that ‘retro vibes’
FLYERExhibition Flyer – MSRK Project
This project is part of the MSRK course assignment, focusing on designing an exhibition flyer as a portfolio piece. The flyer highlights skills in layout, typography, and visual storytelling, presenting how design can effectively communicate an event concept in a professional format, not only that the picture inside taken by me.
LLALA.STUDIOLlala.studio - instagram pfp
This project is for my personal instagram art account, chose a crab as my logo character because it’s quirky, playful, and unique just like the creative spirit I want to bring to my art account. Its shell symbolizes protection, while its cheerful look adds a fun and approachable vibe and I use a gingham background because it gives a warm, playful, and cozy feeling. The checkered like pattern adds a simple yet charming touch that makes the design look friendly and approachable, which fits the fun personality of my art account.
A logo design for Osaka Diesel, an online shop specializing in diesel engines and agricultural equipment. The logo features a bold illustration of a diesel machine in striking red and black tones, symbolizing strength, durability, and reliability. Designed in an emblem style, it conveys a professional look while remaining easily recognizable perfect for online shop profiles and promotional branding.
ANGEL CAKEYAngels cakery - Re design logo
Angel Cakery is a sweet and charming bakery concept that highlights the joy of baking. Inspired by the idea of lightness and delicacy, the brand combines soft visuals and playful touches to reflect the heavenly taste of cakes and pastries. The design identity focuses on warmth, cuteness, and elegance, making it approachable yet memorable.
HOBBY POSTERhobby poster – Baking hobby
This project explores the art of baking, focusing on different kinds of cakes and their unique characteristics. The poster is designed to inform audiences about baking specifications such as texture, flavor, and preparation methods while presenting the information in a visually engaging way. By combining clear layout, illustration, and typography, the project aims to make learning about cakes both fun and inspiring
INFOGRAPHICIn fographic - about my self
This project is a self-introduction presented in an infographic format. It visually highlights my personality, interests, and creative journey, making the information easy to understand and engaging. By combining icons, graphics, and structured layout, the infographic reflects who I am while also showcasing my design style.
BATIK PATTERNWaste in disguise - Batik pattern
This project reinterprets the issue of waste through a decorative lens. At first glance, the symmetrical pattern appears as a harmonious composition of flowers, birds, and butterflies. However, hidden within the design are elements that symbolize waste, reflecting how pollution often blends into the environment unnoticed. The artwork emphasizes the duality between beauty and damage, urging viewers to recognize the impact of waste beneath the surface of visual harmony.
SCREEN PRINTINGScreen printing
This project explores the playful and bold aesthetic of risograph printing. The illustration features a dynamic roller girl character, brought to life through limited yet vibrant colors and strong graphic lines. The riso technique gives the piece its distinctive texture and layering effect, enhancing the retro-inspired vibe while keeping it fun and youthful. this project is printed in water colour paper to give that ‘retro vibes’
LINO PRINTINGLegend People – Linocut Print (Salvador Dalí)
This project is part of a linocut print series exploring legendary figures. For my piece, I chose Salvador Dalí, an artist known for his surreal and eccentric vision. The linocut technique emphasizes bold contrasts and textures, reflecting both the dramatic persona and the timeless influence of Dalí in modern art.
This project is a collaborative calendar design where each month is represented with a different color theme. I contributed several illustrations in this series, focusing on playful visuals that highlight the design concept through vibrant color variations.
More details
SELF ILUSTRATIONThis work is an illustration inspired by my hometown. I wanted to capture the warmth and simplicity of everyday life in the village, where traditions and community values remain strong. The visual elements are drawn from familiar scenes and memories that shaped my perspective growing up, blending local culture with a playful, modern style of illustration.
PORTFOLIOArt Nouveau × Balinese Culture cover
This illustration combines the elegance of Art Nouveau with the richness of Balinese culture. Flowing lines, ornamental details, and vibrant colors are blended with traditional Balinese elements such as costume, floral motifs, and symbolic gestures. The result is a piece that celebrates cultural identity while reinterpreting it through a timeless artistic style. checkout the link belowhttps://link-heree.my.canva.site/rafellaportfolio
PACKAGINGThis project reimagines the traditional jamu brand Goedang Jamu with a fresh, youthful look. The packaging uses playful illustrations and vibrant colors to make herbal drinks feel more approachable and attractive to younger audiences. By blending cultural heritage with a modern visual .